Cactus M will be another sign of Citroën’s more simple future
Source : Cactus M will be another sign of Citroën’s more simple future
The Cactus M’s pared-back approach could be rolled out across the whole brand
The Cactus M will be the latest evidence of Citroën’s push to make its cars simpler. This kind of will be something started out by the production C4 Cactus as well as likely to continue onto some other versions inside the future.
This kind of move towards simplicity will be something that will the Cactus M’s designer, Frédéric Duvernier, says will be possible in part due to the splitting of Citroën as well as DS into separate brands. With DS concentrating on producing premium versions, This kind of allows Citroën to strip out unnecessary parts by its future versions as well as keep them basic. This kind of doesn’t mean a removal of all technology by a car. Safety equipment can be kept hidden, says Duvernier, while in-car tech can be left to smartphone manufacturers.
“Everything will be too complicated,” he said. “I think we can make a simple shell as well as not fill This kind of up with gimmicks as well as technology.”
He says young colleagues, for example, are all buying older, simpler cars rather than more complicated modern ones.
The simple approach will be not likely to be something restricted to smaller versions either, with Duvernier even talking about taking unnecessary as well as overly complicated bits out of versions such as the C4 Picasso.
however neither does the plan mean an end to the larger Citroëns such as the C5 “I believe there will be a way to make a definitely nice flagship for Citroën,” Duvernier added. “This kind of will be very interesting. If you look back at the CX by the 70s – This kind of was a huge success.”
This kind of represents quite a shift by the recent past. As recently as 2008, Citroën launched the C5 which has a marketing campaign that will looked to align the vehicle closely with its German rivals. This kind of was styled to look like them, with sharp creases along the side. The only real head-nod to its flamboyant, French heritage was a choice between standard steel suspension or air suspension.
Even though This kind of was not a bad car, the C5 certainly lacked some of the charm of the likes of the CX as well as some other similar versions by company’s range inside the 1970s. Given that will the C5 was not a roaring success in terms of its sales, a return to a self-confident Citroën range that will makes the most of its heritage would likely be a welcome one. The Cactus, as well as Dacia’s low-frills approach, has shown that will not every buyer wants a cabin packed with kit.
“The feel-Great factor will be one of the key things,” said Duvernier. “There are plenty of mainstream cars that will look alike. With our nice history we can offer something different by being colourful as well as joyful as well as feel-Great.”
The Cactus may not be to everyone’s taste, however Citroen seems happy with that will.
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