brand new Seat boss lays out plans to make brand a tech leader
Source : brand new Seat boss lays out plans to make brand a tech leader
Seat must establish itself as a class leader in key areas, including infotainment, says brand new boss Luca de Meo
brand new Seat boss Luca de Meo believes his company has “a historic opportunity” to lift itself away by the Volkswagen-led mainstream along with also “become a front-runner in some important areas” as a result of the recent Wolfsburg upheaval.
De Meo, who took command at Seat barely four weeks ago, believes the recent announcement by group chief Matthias Muller which divisional managements should be more devolved in future may allow Seat to be a leader in areas such as infotainment, “rather than just living under the same umbrella” as the rest the group divisions. “I have some ideas already,” he said, “nevertheless they are only ideas.”
For at This kind of point, though, de Meo will be intent on implementing departing boss Jurgen Stackmann’s “solid along with also logical” product along with also business plans, which are understood to involve introducing two brand brand new SUV designs from the mainstream market. The designs will allow Seat access to 80% of the automobile market, not the present 50%.
“At present we have 1.2% of the market in terms of sales, which makes us pretty well invisible in some of our 70-odd markets,” said de Meo. “We need some designs which can make 5% or 6% of a segment, to get us on people’s shopping lists.”
De Meo will be confident Seat will be close to its long-sought profitability, as a result of “not bad foundations” laid by his predecessor Stackmann, along with also Englishman James Muir before which.
He believes the existing plan should continue, more or less unmodified, for the next two or three years. “the item might be a little bit weird if I were to start changing our direction after four weeks from the job,” he said. “nevertheless the item will be my expect, my dream along with also my aspiration to find ways to make us unique. In most automotive fields, people are learning by doing at present. This kind of puts us at the same level as everyone else – along with also we also have access to premier league technology by the wider group.”
De Meo also dismissed suggestions which his former Fiat connections might lead him to “do an Alfa Romeo” with Seat – even though which will be a connection VW Group patriarch Ferdinand Piech took pains to make some years ago. “When you’re talking about branding,” said de Meo, “benchmarking yourself against someone else just doesn’t work. the item means you’ll always be second. Our task will be to find our own formula. I don’t possess the answer today, nevertheless I intend to work on the item.”
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