BMW seeks to boost digital ops

Friday, September 2nd, 2016 - autos, cars, motoring, news

Source : BMW seeks to boost digital ops

will be updated digital BMW operations, with completely new sales strategies on the Internet along with also also 3D printing inside pipeline

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BMW has laid the foundations of what one insider describes at a high level as a “digital revolution” with the appointment of CEO, former Google, Jens Monsees, to the newly created position of vice president of digital strategy.

Monsees, who began his career at BMW before moving to Google director of automotive digital strategy, along with also also recently sat on the board of the daughter company Bertelsmann ‘Ames’, along with also also was chosen president of BMW, Harald Krueger, the head of Business newly created unit in charge of the implementation of completely new digital processes along with also also work practices inside German automaker, which celebrated its centenary This particular week.

Monsees, aged 45 years

will report directly to the head of BMW’s strategy, Marcus Schramm, in a role which was told Autocar will involve a comprehensive reorganization of the business, design, production, engineering, sales along with also also operations back office in a move aimed to improve the competitiveness of BMW against rivals who have already begun to promote advances in digital operations.

BMW after being responsible for her plans to go digital. However, insiders participating in strategic meetings in early Monsees says being given unprecedented freedom inside first phase of the company digalisation program. “Up until today been driven by BMW substantially by engineering. This particular will be part-along with also also-parcel of the culture of work. However, there has been a clear shift toward the side of information technology in business, will be set This particular to accelerate set Monsees.”

among the areas targeted BMW to change will be the sale of its operations for the planet through the Internet, with insiders suggesting which the company plans to adopt a product similar to which in place inside United Kingdom. Also on the agenda will be a review of conventional production processes. “We want to explore the possibilities of 3D printing on a large scale,” the source revealed.

step BMW to promote digital operations inside wake of a similar move in Volkswagen , who appointed former Mercedes-Benz Apple This particular expert, Johann Jungwirth, to the post of Head of Digital shift, late last year.

by Autocar via RSS



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