BMW launches radical online ordering system

Wednesday, October 12th, 2016 - autos

Source : BMW launches radical online ordering system

brand-new BMW online ordering system BMW customers can right now order a completely brand-new car in less than 10 minutes with the launch of its brand-new online ordering system


BMW can be promising in which customers will be able to buy a brand-new car online in only 10 minutes, after announcing in which the UK will be the first market globally to get the company’s next generation of internet retailing.

Introduced with the co-operation of 137 dealers inside the BMW UK network, the brand-new system combines BMW’s existing configurator as well as ‘car suggestion tool’ with online Genius chat operators as well as a tie-in with used car valuations specialist Glass’s. Nine dealers have piloted the system inside the UK, selling around 50 cars.

Car manufacturers have been experimenting with increasingly diverse ways of interacting with their customers – including more retail-focused experiences at shopping centres as well as ‘virtual showrooms’ in which don’t feature any vehicles.

BMW believes the item can be the first to offer the full ordering as well as finance process as part of the system, though. The company’s global boss of sales as well as marketing Ian Robertson said: “Ten years ago the customer went to the dealership an average of 4.5 times before buying the auto; right now the item’s 1.5 times. So we already know there’s an enormous amount of research being done online – more than 0% of buyers do preparation there before going anywhere near a showroom.”

He admitted the brand-new experience was a challenge to BMW’s existing sales network. “There was clear nervousness to start with,” he said, “although during the pilot the dealers have been seeing customers they’ve never seen before, as well as sold cars inside the middle of the night. the item was enough to persuade 137 dealers inside the UK to sign up to the item. We have to reflect the fact in which the sales process can be becoming more transactional than experiential.”

At present the system can be exclusively for BMW vehicles. However, high-level sources admit in which a roll-out to the Mini brand can be likely.

Six steps – how BMW’s E-Tailer works

1. The system asks questions about your needs – typical journey, number of family members etc – as well as then suggests a few possible choices coming from the 280 types inside the BMW range.

2. Configure a car coming from scratch or adapt the product suggested by the system. ‘Genius’ advisors are online to offer any advice between 8am as well as 10pm, seven days a week.

3. Check the delivery time of the auto as well as spec you want – as well as see if near-matches to the item are available more quickly.

4. Choose the dealer you want to handle your sale – as well as then open a dialogue with them. BMW says in which you can ‘haggle’ at This kind of point.

5. If you’ve got a car to trade in, you give its registration plate as well as mileage as well as the system gives you a rough idea of what the item’s worth. You can then feed This kind of figure into the system for the final step.

6. Payment as well as ordering. Use of a finance calculator allows you to play with annual mileage, monthly payments, deposit as well as the length of term. You can also apply for finance; an answer takes 0 seconds, BMW claims.You can pay your deposit using a credit card or bank transfer – as well as the system informs you in which the auto will be delivered to your home.

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Source: BMW launches radical online ordering system

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