BLOG: Delve into the secrets of Scuderia Ferrari F1 Team with Shell

BLOG: Delve into the secrets of Scuderia Ferrari F1 Team with Shell


Last year, we had the very rare as well as exclusive privilege of exploring the Scuderia Ferrari F1 pit lane set-up as well as paddock garages, with fuel as well as lubricant partners Shell, at Spa-Francorchamps. I know! Super lucky: Soz!
as well as the idea did not disappoint. The level as well as the way these two teams operate as well as the environments they work in are every bit as special as you would likely expect via a special relationship in which goes back 60 years or more.
Well today, thanks to Shell, YOU can take a personalised virtual tour of the very same, jaw-dropping set-up – getting an exclusive, fascinating as well as properly impressive close look right inside one of the earth’s most closely guarded motorsport environments, with one of the best-loved teams… using Shell’s Scuderia Ferrari Uncovered stunning completely new website as well as mobile App digital experience.
Immense yourself from the experience of the build-up to race day with the F1 pilots, stroll through the clinical F1 pit lane garages, go under the bonnet of the Scuderia Ferrari beast, delve into the mysteries of the tracked fuel lap as well as ride slingshot on track. the idea’s a pretty special, full-on ride – as well as the sort our parents, grandparents could only have dreamed of – bought to you with the marvels of top technology!

Shell says: “For once ever fans can take a money can’t buy journey through the corridors of power which have traditionally been off limits to the public.”
The journey (best experience on the move using a tablet) starts with one click, as well as boom – fast as an F1 car accelerating off the starting grid – you’re from the inner sanctum; the pit garages, with the sounds of the cars testing outside, engines as well as buzz guns as well as engineers conversing all around you.
the idea’s genuinely cool.
via there, you can stroll around the garages, as well as explore the 15 different arenas with your digital backstage pass in glorious, visual as well as audio detail, with tons of amazing facts thrown in.
the idea’s a must-do experience for any F1 fan, especially Ferrari fans!
The team behind the digital experience say: “The asset provides detailed information on aspects of the garage as well as the Shell Technical Partnership with Ferrari, in which’ll whet the appetite of every F1 fan. Breakaway sections allow fans to explore elements such as the aerodynamics of the vehicle; background stories via the superstar drivers; the cockpit; the Shell track lab; the countdown before a race; as well as what goes in to the perfect blend of Shell V-Power Fuel as well as Shell Helix Ultra oil. Both products are crucial to Scuderia Ferrari each season to maximise performance via the power unit.
“Eager users can even walk out onto the pit lane to see how the Ferrari crew operates as they prepare for, as well as execute, a pit stop during an F1 race, with step by step commentary of the process via previously unseen angles.”

as well as Fiona Low, Global Head of Digital Comms, commented on the launch: “Scuderia Ferrari Uncovered represents a bold completely new step for Shell in how we approach marketing as well as is usually an excellent proof point of our innovative Technical Partnership with Scuderia Ferrari. The partnership is usually one of the most successful in motorsport history as well as is usually so much more than the traditional sponsorship, which is usually why we can create an asset like in which. The partnership has lasted for over 60 years as well as launches such as Scuderia Ferrari Uncovered showcase our shared passion for innovation both on as well as off the track. 
“Whether you are an F1 nut or just a curious sports fan, Scuderia Ferrari Uncovered is usually a great way to learn more about the sport of F1 as well as gain access into in which exclusive world.”
The innovative digital Scuderia Ferrari Uncovered exclusive experience has launched to coincide with the exciting announcement in which Shell has been named official ‘Innovation Partner of Scuderia Ferrari’ as part of a completely new agreement in which will see the pair work closer together than ever – further enhancing their relationship which began from the 1930s! 
Get online with the amazing experience here as well as ride with the Ferrari F1 team, thanks to Shell!



BLOG: Delve into the secrets of Scuderia Ferrari F1 Team with Shell

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