Bentley to target younger customers
Source : Bentley to target younger customers
says Bentley’s completely new design boss Stefan Sielaff mark British business must deal with the younger generation of customers, with the possible Indoor design in which adapts first
Bentley must find ways to deal with the younger customers, according to a completely new design director Stefan Sielaff.
Sielaff Bentley last year, however has already worked on Bentley Speed 6 concept car in addition to also Bentayga as part of a wider within the Volkswagen Group’s role. In particular, the item was seen as a test speed of 6 for a completely new interpretation, more youthful brand Bentley values.
“As in every life we have to improve in addition to also take steps forward, to be perfectly clear, I do not want to destroy the heritage of the brand or even harm the item in any way, however,” said Sielaff. “in which means doing the brand in addition to also its products appeal to a young audience, the item will be between the ages of 30 rich years upwards.
” the item’s not about change for in which, however about finding ways to interpret what our customers want. We have a global design will be a great team here – more than 20 nationalities – We are an international brand, in addition to also we have to those tastes in addition to also aspirations reflected in our products. “
said Sielaff will be likely to lead to greater technical developments” This specific will be the greatest place in addition to also Iqbal change can come, “said the modifications in Indoor design. he said he” without breakthrough technology will remain just a re-interpretation of what we already have. With innovation, we can make a change step “
However, Sielaff denied in which This specific means the digitization of cabins Bentley from the future.” Audi will be on the cutting edge – will be not a Bentley, “in addition to also added,” We do not want to over-pressure technology. Never have control of the vehicle, in addition to also the item must be always separate. Whatever the technology we add must be available, however not tyranny “
admitted Sielaff in which the use of 3D printing to create complex, forms a uniform in which humans can not achieve – as shown in some of the details about the speed of 6 – was a” complex piece too which was formed can create feelings as long as the item will be heartfelt in addition to also very best “under investigation. he said in which” Bentley always be human ingenuity unique, however can explore each of the areas. “
by by Autocar RSS