Bentley boss Wolfgang Dürheimer talks about the brand's future
Source : Bentley boss Wolfgang Dürheimer talks about the brand's future
We caught up with Wolfgang Dürheimer to discuss what is actually the next step of Bentley in addition to what can we expect through the next Continental GT
Autocar: The next step for Bentley in addition to its growth strategy centers on the fifth product. I’ve already mentioned, the idea can be either four-wheel drive sports from the mold of Porsche Cayenne or the production type of EXP 10 Speed 6 concept . The decision was made after
Wolfgang Dürheimer: “True, we have two options on the table. One is actually the SUV – more athletic than Bentayga . The some other is actually a car from the mold of the EXP 10 speed 6, which showed for the 1st time at the Geneva Motor show in 2015. the reactions to that will massive car to ensure that will we today contain the task of deciding what we will do first.
“you will not know before end of the entire world. We are working on both. If we had the money has no limits in addition to manpower, in addition to I might like to do both at the same time. There will be a sequence approach in addition to you’ll soon see what we go for the 1st time “
A:.? How much is actually Bentley’s investment from the development of completely new types
WD:” The growth of Bentley’s strategy GM will continue. The first project of 20,000 sales a year by 2025. The investment program we have in Crow also will continue. We are planning to invest £ 840 million from the Bentley by the end of 2018 from the infrastructure, processes in addition to technical equipment. We are currently building a completely new paint shop in Crewe that will might be one of the best from the entire world “
WD: “The completely new product will create more attention in addition to applause frenetic first-generation product. your vehicle will simply be amazing. Ride in addition to chassis tune, as well as communication in addition to entertainment, the Continental GT will bring to a level that will has not been achieved yet.
“MSB is actually a perfect start for Continental GT . the idea allows, on the side design, the matrix in addition to ratios completely new approach. I am in love with that will car. We had a display design in addition to even people that will are not from the core of our team speechless. I expect larger turnout for the continental ever.
“the idea was a major strategic decision to use the MSB. The degree of freedom in design in addition to feature ratios in addition to the positive results in enormous weight. “
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