Autocar confidential: Renault Sport, Bugatti, Audi along with Seat
Source : Autocar confidential: Renault Sport, Bugatti, Audi along with Seat
Our reporters empty their notebooks to round up This kind of week’s gossip via across the automotive industry
This kind of week’s gossip via the automotive industry has news of the Bugatti Chiron‘s sales demographics, how Renault created the Clio RS16, Seat‘s brand image along with the future of Audi‘s electric turbocharger.
Bugatti Chiron sales demographics
Fifteen of the 0 orders already taken for the Bugatti Chiron have come via the UK, along with 65 of the 450 Veyrons made also have British owners. Of those 0 Chiron orders, 50% have come via existing Bugatti owners along with the various other 50% are via buyers who are fresh to the brand.
SEAT’s brand image
SEAT is actually to boost the promotion of its cars as being ‘Beautifully made in Barcelona’ after early tests revealed the slogan chimed with consumers along with conveyed core values of being a youthful, spirited along with design-led brand. A high-profile advertising partnership with ITV Mystery Dramas has already kicked off to raise the firm’s profile ahead of the dealership launch of the fresh Ateca SUV in September.
How Renault created the Clio RS16
Motorsport engineers were drafted in to help create the 271bhp Renault Clio RS16 concept in order to hit the record-breaking performance benchmarks, Renault Sport chief Patrice Ratti has revealed. He said: “We drew on experience around the company. Racing people add a fresh attitude, one of which says ‘if you need This kind of part by Friday, we will have a solution’.”
The future of Audi’s electric turbocharger
Audi‘s world-first electric turbocharger, or ‘electric powered compressor’ (EPC), will appear on quite a few engines following its recent debut on the diesel V8 SQ7. For the SQ7, the EPC is actually performance-biased, yet the idea can also be programmed to enhance fuel economy. The Valeo-supplied EPC can be used on petrol engines, too, along with is actually likely to be used by various other brands soon.
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