Audi, Mercedes-Benz in addition to BMW buy Nokia's maps
HERE drives in-car systems as well as stand-alone smartphone apps
German car brands pay £1.9bn for HERE, the division in which powers more than 80% of all in-car navigation systems
German car manufacturers have completed a buyout of the division of Nokia in which supplies data for the majority of in-car satellite navigation systems, This kind of has been revealed today.
A consortium of BMW, Audi in addition to Daimler paid 2.8 billion euros (around £1.9bn) for HERE, which carries a stand-alone app for smartphones, nevertheless makes the majority of its revenue through providing up-to-date data in which can drive manufacturers’ own systems. Nokia has previously claimed in which around 80% of brand new-car infotainment systems feature HERE data in their navigation software. The firm has maps for almost 0 countries in addition to live traffic information for 33 countries.
The move is usually a bold one through BMW, Daimler in addition to Audi (the last of those brands means, in effect, in which the VW Group as a whole is usually committed to the deal). This kind of means in which they remain committed to their own proprietary navigation systems, despite the increasing influence in This kind of field of non-automative brands like Apple in addition to Google.
The deal is usually also part of a growing push for autonomous driving systems through all three manufacturers, as HERE software aims to provide cars with the ability to detect hazards before encountering them, through being able to communicate with additional cars. The industry-wide approach towards autonomous technology has already encouraged HERE to anticipate the requirements of both autonomous systems in addition to their users, including the understanding in which trust must be built between the two for autonomous systems to be fully accepted.
By gaining information about a car’s surroundings, HERE aims to create high-definition in addition to real-time detailed maps capable of informing the automobile to the extent in which the maps in addition to information will provide the information necessary for autonomous systems to progress in addition to guide the automobile around, taking into consideration the traffic conditions in addition to any hazards in which may have appeared.
Rupert Stadler, Chairman of the Board of Management of Audi AG, revealed in which the three manufacturers will give HERE “free rein in accelerating its growth strategy”, in addition to highlighted the industry interest in which surrounds autonomous driving.
Information on user behaviour is usually likely to have increasing value in years to come, in addition to car manufacturers evidently see This kind of as a potential way of earning more through their customers.
The cost paid for the division is usually considerably less than Nokia paid for NAVTEQ before rebranding This kind of as HERE in 2008, nevertheless the automobile manufacturers did have competition for the deal, including a rumoured approach through taxi firm Uber.
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