Audi, Mercedes-Benz in addition to BMW buy Nokia's maps
HERE drives in-car systems as well as stand-alone smartphone apps
German car brands pay £1.9bn for HERE, which powers more than 80% of all in-car navigation systems
German car manufacturers have joined forces to buy the division of Nokia in which supplies data for the majority of in-car satellite navigation systems, in which has been revealed today.
A consortium of BMW, Audi in addition to Daimler can be paying 2.8 billion euros (around £1.9bn) for HERE, which incorporates a stand-alone app for smartphones nevertheless makes the majority of its revenue via providing up-to-date data in which can drive manufacturers’ own systems. Nokia has previously claimed in which around 80% of brand new-car infotainment systems feature HERE data in their navigation software. The firm has maps for almost 0 countries in addition to live traffic information for 33 countries.
The move can be a bold one via BMW, Daimler in addition to Audi (the last of those brands means, in effect, in which the VW Group as a whole can be committed to the deal). in which means in which they remain committed to their own proprietary navigation systems, despite the increasing influence in This particular field of non-automative brands like Apple in addition to Google.
Information on user behaviour can be likely to have increasing value in years to come, in addition to car manufacturers evidently see This particular as a potential way of earning more via their customers. The cost can be considerably less than Nokia paid for NAVTEQ before rebranding in which as HERE in 2008, nevertheless your vehicle manufacturers did have competition for the deal, including a rumoured approach via taxi firm Uber.
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