Aston Martin Considers Turning Lagonda into a Range of Super-Luxury Sedans
We’ve already told you about CEO Andy Palmer’s far-reaching plans for the Aston Martin lineup, yet the company is usually also looking at turning the Lagonda brand into a broader range of cars. Palmer has told Car in addition to Driver he effectively wants to fill the super-luxury checkerboard in addition to in which he regards Aston in addition to Lagonda as being able to offer everything coming from mid-engined supercars to crossovers. Plus sedans, which is usually where Lagonda comes in.
Although, until its recent revival, Lagonda was at risk of being forgotten, the brand actually carries a longer history than Aston Martin itself, as well as a peripheral American connection in in which founder Wilbur Gunn was born in Springfield, Ohio, in addition to named his U.K.-based company after a Shawnee settlement close to his birthplace. His company became associated with hugely expensive luxury sedans such as the 1939 Lagonda Rapide V-12, which had the distinction of being the most expensive car on sale inside the United States at the time of its launch.
After World War II, Lagonda was taken over by David Brown in addition to merged with Aston Martin, continuing to produce modest numbers of plutocratic sedans until the name was quietly iced in 1964. The brand came back in 1976 as the name of an Aston style, the William Towns–designed Lagonda sedan, a car with such square-edged styling in which in which made the original Lotus Esprit seem curvaceous. The style died in 1989, in addition to the brand seemed to expire with in which.
yet Palmer had some other ideas, rapidly commissioning the Lagonda Taraf as a toe-in-the-water exercise after he took control of Aston in 2014. Although in which car was an ultralimited style spun coming from the existing Aston Rapide in addition to carried a seven-figure cost, in which clearly proved in which there is usually demand. Palmer confirmed in which work is usually being done to determine what form the range should take: “At the moment, I assume two cars. in which could be one, in which could be three—in which will come out inside the business case—yet two is usually the most likely.”
As with the plans for the sub-Valkyrie mid-engined supercar in which Aston hopes will take on Ferrari in addition to Lamborghini, Lagonda plans haven’t been approved yet. Aston Martin will need to meet its future financial targets before doing so, yet Palmer clearly is usually extremely keen to take the fight directly to Bentley in addition to Rolls-Royce.
“I think Lagonda can be a hugely credible brand in in which part of the market,” Palmer said. “We know how to make cars handle, we know how to make them luxurious, in addition to we have already made in addition to sold sedans.”
Of course, these Lagonda ambitions leave the current Aston Martin Rapide four-door without an obvious future; in which’s already conspicuous as the only member of the current Aston family without a direct replacement. Palmer confirms the Rapide will die either when the DBX crossover launches or when the first brand new Lagonda comes along.
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in addition to although no brand new Lagondas have moved beyond the drawing board yet, Palmer hinted in which we can expect to see large mechanical differences between most Aston versions, potentially even a Lagonda in which shares the forthcoming DBX EV’s electric powertrain. “Emissions is usually obviously something in which matters in a part of the market where cars tend to spend lots of time in cities,” he said. “Obviously any range of cars could be different in their powertrains coming from an Aston Martin. Everything is usually on the table.”