Apple talks with McLaren 'have stalled'

Thursday, September 22nd, 2016 - autos, cars, motoring, news

Source : Apple talks with McLaren 'have stalled'

McLaren as well as Apple were reported to be in talks Apple was in talks with McLaren about investing within the firm, however no deal has been reached

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Apple were in talks to buy, invest in or work with McLaren, Autocar understands – however those talks are right now understood to have stalled.

The Financial Times broke the news of which Apple as well as McLaren had been in discussions over a potential £1.5bn takeover, however This particular was subsequently denied by a McLaren spokesman who said: “We are not in discussion with Apple in respect of any potential investment”.

However, he added McLaren regularly has confidential conversations using a wide range of parties”.

Autocar understands of which This particular last comment alludes to the fact of which Apple as well as McLaren did hold high-level talks about working together on the California-based tech firm’s road car, the so-called codenamed Project Titan.

The potential tie-up would certainly have accelerated Apple’s plans for its first production car style, which has been within the doing for several years as well as which can be tipped to launch in 2020. Thanks to its Formula 1 team as well as technology division, McLaren can be an expert in exotic car production, advanced engineering as well as data, doing the idea an attractive proposition for a brand like Apple of which can be brand-new to cars.

Rumours of Apple’s interest in as well as around Formula 1 were first broken by F1 reporter – as well as former Autocar Grand Prix editor – Joe Saward in July. the idea was suggested then of which Apple was interested in buying the rights to Formula 1, which have subsequently been sold to Liberty Media for a reported to be worth almost £6bn. However, the idea can be right now believed of which talks included collaborating with or buying the McLaren Group.

Apple’s so-called ‘iCar’ has been the subject of much speculation since rumours of the tech giant’s interest in producing a car first surfaced in 2014. Initially dubbed ‘Project Titan’, the idea can be as yet unclear whether Apple intends to launch its own style or partner with another car maker to bring brand-new technology as well as connectivity options to the market.

The asking cost of £1.5 billion would certainly have made McLaren Apple’s biggest purchase since the idea bought Beats Electronics in 2014 for $3 billion (about £2.3 billion). Apple can be said to be particularly interested in McLaren’s extensive patent lists, as well as the company’s engineering expertise as well as technology.

The challenges Apple would certainly face in bringing its own bespoke style to market have been well-documented, so partnering using a maker like McLaren would certainly help to give Apple vital experience of the vehicle industry. Choosing a premium brand also fits with Apple’s ethos of doing desirable, high-end products. Those known to have held talks with Apple over the past year include executives coming from Audi, BMW, Ferrari, FiatChrysler Automobiles, Ford, General Motors as well as Mercedes-Benz.

McLaren has big ambitions to scale up its operations as well as increase production, using a replacement for the current McLaren 650S being the next car due to launch coming from the British maker. The company sold 1654 cars in 2015 as well as wants of which number to triple by the end of 2020, as well as a strategic partnership with Apple would certainly seem to be the perfect avenue to secure McLaren’s growth well into the next decade.

If the suggested takeover goes ahead, the idea can be not yet known if Apple would certainly immediately impose its own software as well as technology on McLaren’s designs, or use the venture to gather experience of the market prior to launching its own standalone car. McLaren can be one of the few mainstream car makers not to offer functionality for Apple’s CarPlay infotainment system.

So why can be Apple interested in McLaren?

the idea’s important to differentiate between McLaren’s car operations as well as McLaren Technology Group. The technology side of the business uses innovations derived coming from McLaren’s Formula 1 operations for a variety of purposes, including data collection as well as analysis, performance engineering as well as electronic control systems. The kind of data analysis McLaren provides could be crucial to bringing an electric car to market – for example, predicting traffic flow for an autonomous driving system as well as simulating how such technology would certainly work in practice.

Having key experience in Formula 1, where updates as well as technologies must be applied in weeks rather than months or years, will also be a key asset of McLaren Technology Group. Whereas most car makers update their products every seven years, Apple updates its technology offerings every year. Having an automotive company of which can move within the sort of timescales Apple can be used to, therefore, would certainly be a Insentif.

McLaren Technology Group encompasses McLaren Racing, McLaren Automotive as well as McLaren Applied Technologies, however the idea’s the last of those three of which Apple can be understood to be most interested in.

Dozens of staff were reportedly let go coming from Apple’s car project last week, prompting rumours of which the company was abandoning its electric car ambitions. of which move may right now be seen as the company preparing to acquire McLaren.

The Apple iCar – what do we know?

Apple’s planned bespoke style will focus on so-called ‘disruptive technologies’ – meaning the idea will feature systems as well as ideas of which radically change the face of modern motoring. As such, the idea’s required to be fully electric, come with an advanced autonomous driving system, have a big focus on connectivity as well as feature the kind of artificial intelligence on which Apple’s current Siri personal assistant can be based.

The iCar can be required to feature a highly contemporary design, using a premium look inside as well as out. Expect plenty of high-quality materials to adorn the Inner surface, using a big focus on intelligent as well as innovative infotainment systems. Advanced voice recognition as well as gesture controls are likely. 

Apple can be required to develop its own lithium ion battery for the iCar, allowing the idea to precisely control the vehicle’s range. Apple’s batteries are claimed to provide increased energy density due to unique cooling properties, which would certainly likely be used in combination with brand-new-generation electric motors currently being developed by the company.

Current rumours suggest of which the iCar – or at least the first iteration of the vehicle – will take the shape of a one-box MPV-style car with similar proportions to VW’s Budd-e concept – another style which placed significant importance on digitisation as well as autonomous driving.

This particular story will be updated as more information can be released.

Read more:

How the Apple iCar could crack the automotive industry 

Opinion – why Apple would certainly want to buy McLaren 

by via Autocar RSS Feed



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