Analysis: can Tesla meet demand?

Monday, May 30th, 2016 - autos, cars, motoring, news

Source : Analysis: can Tesla meet demand?

Tesla type S factory with more than 276,000 deposits for 3 type since its launch last week, the automobile was a runaway success for Tesla, however the doubts about whether Tesla can meet demand refuses to die down


last week Tesla dominate the automotive industry with the launch titles for £ 25K, 0-mile-wide type 3 saloon. Within days, which had put 276,000 recoverable deposits recoverable down, the level of interest on a different scale up to resume Volkswagen Beetle in 1997, a former standard-setter within the pre-launch Mania.

however currently the hard work begins. type (3) is usually the cornerstone of Tesla founder Elon Musk’s plan to raise production within the Tesla factory in Fremont, San Francisco, to the ambitious 500,000 cars annually by 2020, with the bulk of them (400,000) are the type 3.

given which the type 3 is usually not within the chain of production until late 2017, the approach of This specific size in just 24 months will be a big fuss, if only because Tesla did not provide more than 50,000 cars a year, a rate which could make six years to clear type 3 orders. in addition to which already fell short of production targets for the first quarter of 2016, providing a vehicle 14820; 1180 less than expected This specific.

at least there is usually a precedent due to This specific simple high level of output. Culminating in Fremont at 500,000 units within the previous life when he was featuring a joint venture between General Motors in addition to Toyota called NUMMI (fresh United Auto inc industry), once Geo PRIZM house, Pontiac Vibe in addition to Toyota Tacoma pick August

Tesla factory retains the same footprint 300 sprawling acres with 5M square feet of buildings, however will intensify up to 500,000 units of production in only 36 months, a fresh auto industry record.

April ‘s Sunderland plant, for example, is usually the largest within the United Kingdom in addition to one of the largest companies in Europe, in addition to which started out production in 1984. However, which took 28 years to reach 500, 000 units of output, boosted by the Qashqai in 2012.

did not reveal

Tesla yet how which will go coming from 80,000 units This specific year to 500,000 in 2020, in addition to whether The two paint shops can handle again with such high volume.

taking robotic assembly to a fresh level?

engineers have talked about the high level of robotic assembly, however which could be the industry’s first, too.

may be standard practice to delegate Centeng assembly equipment for handling in addition to welding machine guns – in April, for example, publishes 828 robots for welding Centeng Qashqai together – however the final assembly remains a manual job which requires skill in addition to experience to carry out successfully. within the next 18 months, which will be Tesla to find in addition to train a large, fresh labor force to assemble the type 3. Some think which Tesla needs outside help to achieve This specific.

which’s also useful to April, half of the six-car maker within the earth (with Renault), includes a more balanced pursuit of Tesla’s ambitious large numbers approach.

Sunderland is usually currently one of the three global sources of paper , along which has a site in Japan in addition to the United States. Every the includes a modest capacity of 20,000 units a year, adding to the global potential of 60,000 – the same type S.

is usually currently £ 16,000 Leaf EV bestseller within the earth with more than 0,000 units on the road in addition to twice as many as Tesla.

in addition to established companies such as Nissan will not give up, either. which is usually expected paper in addition to long-term fresh, better-looking in addition to about 2020, when the type today will be 10 years old. The concept of identity swoopy appearance has already revealed its direction within the future.

“We genuinely show how we see the future of the next life with This specific concept,” says Gareth Dunsmore global marketing director of EV April.

battery technology is usually progressing quickly

makers of car size is usually also catching on battery technology, so while Tesla claims significant progress within the energy density of the battery for Panasonic, IDS said battery 60KW the concept to be able to 300 miles – more like £ 60,000 type S 25000 type 3. £

there is usually another contradiction within the story of Tesla. The demand for electric cars will rise without a doubt. April predicted 20% in some markets by 2020, however which the number of designs.

April preparing to add an SUV in addition to supermini, which forms an alliance partner Renault can mirror. By 2018, Audi will be Q6 e-Tron , Porsche of Mission E in addition to Volkswagen in addition to EV ” super golf , while Jaguar in addition to Aston Martin are involved with luxury electric vehicles for 2018-2020. at the additional end of the market, Skoda in addition to seat in addition to accelerate affordable designs of production.

all are the trademarks in force, with the support of the dealer networks with extensive access to the abundant financial, real battles within the global automotive industry.

If you lose Tesla grip on form 3 production ramp-up in addition to start a waiting list to stretch out, in addition to customers have alternatives. This specific is usually not true of type S type X today.


Tesla’s no doubt formulate its own path, however which is usually hard not to conclude which the competitive environment is usually about to get a lot more stressful for the whole Tesla.

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