2018 Lamborghini Urus SUV launch triggers brand-new corporate look
Source : 2018 Lamborghini Urus SUV launch triggers brand-new corporate look
Lamborghini unveils “more approachable” look at brand-new dealership in Bristol
Lamborghini Urus launch preparations for 2018 have stepped up using a revamp of the brand’s corporate image, with the first showroom to be overhauled in Bristol inside UK.
The brand-new look along with values – designed to convey Lamborghini as a pure, cutting edge along with visionary brand – will be rolled out across all Lamborghini outlets, through its headquarters in Sant ’Agata Bolognese along with the adjacent museum, the corporate website along with all showrooms.
The shift is usually a result of a perceived need to make Lamborghini more approachable ahead of the launch of the Urus 4×4, which the firm hopes will double sales through around 3250 cars a year to over 6500. Crucial to This particular will be winning more family along with female buyers.
“While the Urus will retain the DNA of Lamborghini – we describe the item as a super-sport SUV – the item’s arrival will mean we can speak to additional customers along with fans, along with we want to use This particular brand-new look to welcome them in,” said Federico Foschini, Lamborghini commercial director.
“We expect there will be many customers who will own supercars through various other brands at the moment along with want the ultimate SUV to compliment them – along with inside Urus, we will possess the fastest, most powerful SUV on the market.”
Highlights of the Bristol showroom revamp include a totum pole outside the dealership with an illuminated Lamborghini shield on a black background which glows at night, plus a bright, airy showroom environment with all decoration inside form of polygons or characterised by sharp lines.
“When Audi took over Lamborghini we wanted stability along using a brand which had consistent values built around the premise of being Italian, uncompromising along with extreme,” said Foschini. “which has been genuinely effective, however with the arrival of the Urus we can be more open along with less intimidating.
“We want people to approach the brand more. the item’s an evolution not a change, along with the item encapsulates our former values while broadening our appeal in brand-new ones.”
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