2016 Porsche Panamera: Q&A with head of style Michael Mauer
2016 Porsche Panamera
creator of a bold completely new look at the Panamera discusses the development and also also also the future of car design Porsche
today prime method of Porsche , he oversaw the establishment of the second iteration, unveiled, said yesterday, and also also also explains how the idea came into existence.
when I commenced to develop the completely new Porsche Panamera, do you think the change is usually more radical than the design of the first car?
“very intense debate when we got to the first generation was Panamera if we had to do the idea – we have to go with that will mix of mid coupe and also also also the ability to four seats? because of that will completely new generation, we discussed whether the development we should stick to the idea, though, has been criticized by some. we decided that will we should, however there is usually always room for improvement. I am very happy with the result – the idea is usually still the Panamera design, however via my point of view that will that will is usually improving “
how did the customer influence observations. The design of the completely new Panamera?
“We are always listening to customer feedback, however let’s say we knew via the beginning that will we had room for improvement. There were some comparisons stiff via the first car, especially the roof, which came under fire line.”
completely new Porsche Panamera borrow via the rear, “the band of light” design of the various iterations of Porsche 911 . the idea was a deliberate decision to the line with your sports car?
“Our philosophy is usually that will we always try to introduce cues completely new design of the completely new car. The first function of these cues design is usually to create a product’s identity. We always want to give each and also also also every car has its own character.
“and also also also then discuss if some elements will remain as a feature product’s identity or if they will be submitted to the next level and also also also become a brand identity. Light band is usually a very old feature of the 911, however to begin with the idea did not have a job, the idea was just a gang. Then issue all-wheel-drive trickled down via 911 in combination with the lights, to create a very powerful feature at night.
“We decided that will the idea was such a strong theme that will we should take to the next level, allowing the idea to become a brand identity Porsche. however although the idea is usually today a topic, each completely new design is usually own little difference that will on that will topic to create a product identity on top of that will again. “
how much of the challenge is usually to keep the evolution of the brand such as Porsche?
“If your brand is usually weak or even brand does not exist, you can only start via a clean sheet and also also also create brand identity. You have all the freedom you can imagine, however you do not have any direction.
“on the some other hand, talking about the Porsche, you have all that will history, you have a powerful car like the 911, so I have a lot of guidance, and also also also maybe sometimes too much – sometimes the idea is usually restricted. For me, I love both sides, however I like the fact that will we have a Porsche in that will kind of evolutionary approach. I think we have proved over time to always find a way to evolve the idea does not seem reactionary. that will has always been, modern, fresh completely new feel however still respectful of our history.
“the first generation of the Panamera there was no predecessor, however the idea could have been a great mistake not to use some of our very strong elements of the brand. We were quite a few and also also also you can see that will within the automobile at first glance.”
what is usually the reason behind the move away via traditional buttons on the dashboard to use a touch-sensitive flat screen?
“at home and also also also we are always criticized for such a large number of buttons, with some saying the idea looks quite old-fashioned, so one reason is usually that will we want to make the look more modern. The some other reason is usually that will we have a completely new world via the digitization of more possibilities to combine functions and also also also decision-doing partly away via the customers. there are buttons that will do not need to pay often. We decided to stick to our logic, so you still have access to function with only an individual payment, however make the idea look much talk cleaner. ”
“and also also also counter motor rotation mounted centrally and also also also perhaps the best example within the automobile to show how we combine the modern and also also also the ancient world of the planet. the idea is usually you look in detail, however is usually richer and also also also seems like an hour expensive. In combination with the digitial screens, the idea builds tension is usually very nice. I think that will the developments very extreme in one direction is usually always creating the opposite. that will is usually the way Porsche to combine tradition with the future. ”
how Porsche design and also also also develop electric hybrid designs are becoming more common?
“We have a concept cars, such as Mission E , and also also also give the first sight of how we can develop the traditional cues Porsche Design, however combine them with completely new elements. For example, if you take the the topography of the front end of Mission E, and also also also front wings above the hood, however the automobile did not have a traditional front lamp anymore. instead, the idea is usually basically the amount of air because of the aerodynamics play such an important role for electric vehicles. We are trying to combine elements traditional with completely new ones. “
Do you not having to create a car on the internal combustion engine is usually released to the designer?
“has gone that will huge metal block, and also also also today you have all these batteries within the ground. So yes you remove one thing however on the some other hand, a completely new challenge is usually how to design around the batteries. Disappears one thing however the idea seems nothing another. the idea is usually a challenge different and also also also you have to start thinking in a completely new way. only when the powertrain issue disappears completely and also also also our cars receive their power over the airwaves and also also also is usually designed to have complete freedom … “
Do you reduce the drag is usually playing an increasingly important role in automotive design?
“with electric cars low clouds play a much larger role in influencing the driving range. However, the idea is usually important to look at how the air goes around the automobile, and also also also how you can direct impact on the air
Take the wheels, for example: the way the most aerodynamically efficient is usually to cover the wheels, however via a design standpoint, which look horrible, especially on the Porsche. even the concept of Mission E tried to find ways to influence the airway and also also also around through the wheels.
that will is usually something we can learn via the motor racing Porsche. LMP1 car is usually aerobic purely so we also develop the advantage of the company to be able to get that will knowledge and also also also experience. we have to adjust and also also also perhaps lose a little bit of efficiency of cars on the roads, however the principle still works. ”
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