2016 Maserati Levante spotted testing – brand-new spy pictures
Source : 2016 Maserati Levante spotted testing – brand-new spy pictures
Italian company’s premium sports-utility vehicle will go on sale in 2016, with replacements for Granturismo as well as Grancabrio sports GT also planned
These spy pictures show the production-ready edition Maserati Levante SUV wearing less disguise than ever ahead of its 2016 launch.
Through the camouflage in which remains we can see the high-riding, four-door Maserati will feature tradition SUV proportions, which has a long bonnet as well as sloping roofline.
Speaking at the recent Frankfurt motor show, Maserati boss Harald Wester confirmed the Levante will receive its global debut at the Geneva motor show next March.
Wester said pre-production of the Levante could start soon as well as the item could be in production at an extension of the firm’s Miafori plant by February.
He revealed in which the item could be based on “100% Maserati parts”, as well as could not borrow anything coming from various other Fiat-Chrysler brands, including Jeep. To in which end the item will be based on the same platform in which underpins the Ghibli as well as Quattroporte, will be sized as well as priced between those designs, as well as use the same V6 as well as V8 engines, transmissions as well as all-wheel drive system as those cars.
The original plan was to possess the Levante in production by next January’s Detroit motor show, as part of Maserati’s desire to reach 50,000 sales by 2015. This kind of target will not right now be reached due to the delay to the Levante, something in which Maseratis puts down to the switch of plant as well as creating sure the item is usually a proper Maserati product as well as not one derived coming from elsewhere.
Wester, who ruled out a smaller SUV as he has no further plans to expand the range beyond the addition of the Levante as well as Alfieri sports car, said in which the Levante could sport many brand-new features as well as innovations which could then drip down through the Maserati range.
Among these could be plug-in hybrid drivetrains, which will be offered from the Levante, Ghibli as well as Quattroporte coming from late 2017/early 2018, with appearances from the Alfieri as well as Granturismo replacement likely. Diesels could continue to be offered in Maseratis following the launch of plug-ins, Wester confirmed, although they will not be from the sports designs.
He said the production Levante could be “different in every way” coming from the concept car of the same name shown at the 2011 Frankfurt motor show. the item will have strong off-road ability “better than competitors”, Wester revealed, as well as could be as capable off-road as a non-Trail Rated Jeep.
Wester revealed in which Coupé-SUVs were not from the Maserati plans, as he has no desire to fill niches with Maseratis. “We need to be a 100% SUV,” he said.
Wester also revealed in which replacements for the Granturismo as well as Grancabrio sports GT designs were also from the works as well as could arrive around the same time as the Alfieri sports car in 2017.
One sports style in which won’t be appearing is usually a Maserati edition of LaFerrari, something in which happened before when Maserati launched its own edition of the Ferrari Enzo.
Maserati marketing director James Cowan told Autocar earlier This kind of year in which the SUV has the potential to be a “game-changer” for the brand. “the item will be our biggest seller in many markets as well as will attract almost universally brand-new customers to the brand,” he said. “The key factor is usually in which the item is usually a global vehicle – the item will sell well in Europe, the US as well as China, as well as in which gives us a broad base to approach sales coming from.”
The brand has set targets to grow sales to 75,000 units by 2018, of which around 3000 will be from the UK. “in which’s massive growth coming from where we were in 2013, when we sold 319 cars from the UK, however the item is usually still relatively niche,” said Cowan. “By 2018 we should have around 30 UK dealers – to ensure averages out at 100 sales per dealer, which should ensure customer service as well as experience remains top-notch.”
Cowan also said Maserati could work to grow its brand awareness: “One of the biggest challenges we face is usually getting people to want to know about Maserati. They’ve heard of the item however they aren’t necessarily eager to know anything beyond the Ferrari association. in which’s why we launched the Levante concept early – to get people talking about us.”
Wester has said in which the Levante SUV is usually still a real Maserati, as well as in which the item has been built as a response to the changing market: “Of course the item is usually a real Maserati: sports as well as luxury can stand for different things. The market has changed, as well as the preference of our customers has changed. The sports car market has slowed down dramatically to 50,000 cars a year. The luxury SUV segment is usually 10 times in which.”
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