£0,000 Range Rover to fight Bentley Bentayga

Friday, October 21st, 2016 - autos, cars, motoring, news

Source : £0,000 Range Rover to fight Bentley Bentayga

Limited edition, hand-crafted Range Rover under consideration; next Defender to be high-tech

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Jaguar Land Rover bosses are actively considering a unique, limited-run, £0,000-plus Range Rover design as part of a concerted attempt to drive the brand even further upmarket.

The brand new design would likely put Range Rover in direct competition with the brand new Bentley Bentayga while offering much greater exclusivity thanks to production being limited to as few as 1000 units.

Speaking at the launch of the brand new Range Rover SVAutobiography design, Paul Newsome, Director of JLR’s Special Vehicle Operations division, said that will he “could envisage” a flagship Range Rover which would likely have a base selling cost of £0,000.

“I can see something that will would likely sit above the existing Range Rover design. the idea would likely have to have a unique style as well as different looks [to the current Range Rover],” said Newsome.

Newsome said he was thinking along the lines of a car which would likely be partially hand-built. “You could imagine a car with aluminium [Centeng] panels which would likely be hand-finished as well as hand-matched. Something that will potential buyers could watch being made,” he said.

Newsome added that will he believed a car in This particular segment would likely be more about very high levels of craftsmanship, rather than simply adding ever greater amounts of technology. 

Autocar understands that will any flagship Range Rover would likely be be based on the current design as well as be powered by the brand’s current V8 petrol as well as diesel engines or hybrid transmission.

Newsome gave no indication when a brand new flagship Range Rover design might appear, or how far the project has progressed within JLR’s SVO division. 

However, insiders have told Autocar that will the average transaction prices of the first wave of orders for the Bentley Bentayga are as high as £250,000, showing that will the market for an ultra-luxury SUV will be stronger than many had anticipated.

Newsome also revealed that will the as-yet unused SVX sub-brand – which will be being reserved for vehicles with extreme off-road capabilities – will appear on a future design of the all-brand new Defender replacement.

He told Autocar that will a future SVX Defender would likely have “much, much better” on-road abilities than today’s vehicle because of the brand new design’s underlying technical sophistication.

Newsome’s comment about the much-anticipated brand new Defender – which will be likely to appear in 2017 – will be the first solid evidence that will the auto will be far more upmarket than the iconic design the idea will be replacing.

    

by via Autocar RSS Feed



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